Description
What are your customers and competitors saying about you/your brand or business online?
More importantly, what are the people looking up your business (and any of the products and services you provide) able to see?
Is it all good? Or is there even a slight remark, comment or media snippet that paints you/your brand or business in a negative light?
Negative publicity is more damaging than you might think.
In 2017, United Airlines lost over $1.4 billion in market value after a video of a passenger being dragged off an overbooked flight went viral.
Nestlé too suffered a severe financial and brand reputation setback when Greenpeace accused them of harmful environmental practices via a social media campaign back in 2010.
A considerable portion of this negative publicity… which cost both of these companies (and others in similar predicaments) dearly, could have been averted with the help of a well-executed online reputation management campaign.
These financial losses could have been further minimized…had these companies invested in such a program on an ongoing basis before there was even a whiff of “bad publicity” in the air.
So, yes.
With ORM, you do have the option of getting ahead of all potential “online sh!tstorms” …by setting up defense barriers (comprising mostly of affiliated “web entities”) to keep the bad news bears away from the frontlines (i.e. the frontpages of organic search results tied to your company/brand/products and services).
These web entities can additionally serve as digital megaphones to control the narrative of any negative publicity that can ensue from the occasional gremlin/grim reaper that slips through the cracks.
A well-coordinated preventative ORM service … not only plays a pivotal role in safeguarding your business’s interests and integrity online; it also shields you/your company/brand from a plethora of colorful and costly negative publicity.
However; not everyone is lucky enough to get a head start in the online reputation department.
Some only discover the importance of ORM (or even come to find out that there is such a thing) shortly after being handed “front row tickets” to their very first online sh!tstorm featuring their own websites.
If that’s you too…don’t fret. We’ve still got you covered.
Yes. It’s advantageous to get a head start, and have the bad news bears nipping at your heels from behind; as opposed to chasing them around town for a month or two (or maybe longer)…just to reach a state of “equilibrium”.
But it’s very doable (unless you’re in a ridiculously competitive niche like “weight loss” or “make money online”). And we have done it a thousand times over the course of our 15-year SEO journey.
Also, once you do get past the “troublemakers” and the “riffraff”; all that’s required of you to stay ahead… is to be consistent with your ORM efforts (as is the case is with organic SEO, local SEO, social media marketing or just about anything that requires your ongoing participation).
What we do for you:
Once you’ve provided us a complete list of the affected keywords (along with a list of the web sources that are “stepping on your toes”), we’ll instigate a remedial ORM campaign (in line with the package you have purchased)…by launching a series of “web entities” to purge out the offending material from the frontpages in which they currently reside.
Within weeks of initiating this campaign, you will see a good number of the offending sources…just fall off the wayside. Some will just disappear off the face of the internet…like they were never there to begin with.
After 3 to 6 months of uninterrupted ORM work …the frontpages of most of the keywords you hired us to “weed out” (or purge) will be “wholly weed free”. Even the “frontpages” of the remaining keywords will be mostly weed free.
Whilst results and the time taken to see results can vary, the above timelines correspond with about 80% of our ORM projects.
Who we work with
We work with individuals and business who have a considerable amount of “integrity”. And are generally “fun and easy to work with”.
We don’t (under any circumstance) work with anyone who is demanding, disrespectful or just don’t fit the definition of “good company”.
What we need from you to do the work:
- A list of the keywords whose frontpage organic search results have been adversely affected
- A list of the offending sources (or a list of the pages and web entities containing the “negative publicity”) if you have access to such a list.
- Your website address
For best results:
As the scope of this service is limited to “organic search results”, consider pairing it with a comprehensive social media marketing service.
